Building Materials

There’s a lot to be said for curb appeal. Color is often the first thing we notice about a building, setting the tone and creating a lasting impression. It can create a sense of unity and flow within a building, or highlight specific elements and create visual interest. Color is closely associated with mood and atmosphere. Close your eyes and think of a barn: did you picture a red one? (Of course you did.)

In the building industry, color goes beyond mere aesthetics, playing an important role in many key areas, including:

Studies show that color significantly impacts how people perceive the quality, value, and functionality of building materials. Companies can choose colors that resonate with their target audience and influence their purchasing decisions. Eye-catching colors grab attention and make building materials stand out in marketing materials and showrooms.

Color trends in the building materials industry evolve over time, and keeping up with these trends can help companies market their products effectively.

When a tough surface calls for an even tougher raw material, we’ve got you covered. Badger Color Concentrates understands the performance demands when integrity and safety for these materials are critical.