Below are key terms frequently used in color matching and formulation:
Brightness — The perceived lightness or “lift” of a color, often associated with glow or flash in effect pigments.
Chroma / Chromaticity — The saturation or purity of a hue. High-chroma colors appear vivid; low-chroma colors appear muted.
Fluorescence — Emission of visible light when exposed to UV light, commonly used for safety or high-visibility applications.
Hue — The basic color family (red, blue, green, etc.) that serves as the foundation of a match.
Intensity — The visual strength or boldness of a color at a given loading level.
Metamerism — When two colors match under one light source but not another, making lighting conditions critical.
Opacity / Translucency — Describes how much light is blocked or transmitted through the colored material.
Saturation — How rich or clean a color appears relative to a neutral gray of the same lightness.
Specular Reflectance (Flash) — Mirror-like reflection seen in metallic or pearlescent pigments.
Aspecular (Flop) Angles — Viewing angles away from the flash that reveal color travel and body color.
Understanding these terms helps ensure clearer communication and
more consistent, repeatable color results.