2027+ Color Palette

The palette for 2027+ reflects the next wave of change in how we design, produce, and experience plastic products. Regenerative materials, smarter systems, and community-centered lifestyles are reshaping expectations—from what products are made of to how calmly and confidently they fit into daily life.
The palettes span three color stories: Regenerative Systems, Augmented Ease, and Collective Joy. These stories translate mega trends like circular design and decarbonization, calm and intuitive technology, and a renewed focus on shared, joyful experiences into forward-looking color directions for 2027 and beyond.
2027+ Color Evolution Palette