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The consumer goods industry is broad in nature, encompassing products purchased by individuals and households for their own use and enjoyment. A cornerstone of the global economy, the consumer market includes a wide range of items, from everyday essentials like food and clothing to electronics, furniture, and toys.

Market dynamics are a driving force in the consumer goods industry, shaped by factors such as:

Baby playing on the ground with brightly colored plastic trucks big and small
  • Competition: The industry is highly competitive, with numerous established brands and emerging players vying for market share.
  • Consumer trends: Understanding and adapting to changing consumer preferences and buying behaviors is crucial for success. This includes trends like sustainability, health and wellness, and online shopping.
  • Globalization: The industry is increasingly globalized, with companies operating across borders and sourcing materials and production from various countries.
  • Technological advancements: Technology plays a significant role in the industry, impacting everything from product design and manufacturing to marketing and distribution.

As with packaging, the consumer market segment is driven by color. It plays a crucial role in attracting attention, influencing emotions, and communicating brand identity. Everything from little green Army men and McDonald’s golden arches to the Apple logo, which actually evolved from a rainbow palette to a minimalist design without losing its edge — proof that even neutral colors can have a big impact. 

Color trends in the consumer industry evolve over time and keeping up with these trends can help companies market their products effectively.

Badger Color Concentrates has the knowledge and capabilities to ensure our products meet your compliance requirements and assist in preventing defects such as scuffs and scratches, dust, and color fading. We’ll help you strategically connect with consumers, build brand loyalty, and ultimately drive sales.